How to Market Jazz?

August 1, 2002 in Articles

zibalatz writes “I recently saw this ad on some trashy “world’s best commercials”-style tv show and I thought it was fantastic. The production company has made a number of similarly clever and memorable ads but this one really caught my attention.”

Well, it could be the most clever ad ever, but if it doesn’t get air time it ain’t going to help. I think the best way to market is to do it on the net. Get a website. Get some clips made in MP3 format. Put them on MP3.Com or some other place. Send out demo CDs to local stations. That is how you market it. Posh TV Ads are nice, but not effective.

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