One good way of judging how good or bad something is doing is by looking at the press it is receiving. For example, the Microsoft Zune. When it was launched, it garnered a lot of press. Office Depot even had it in their weekly ads and even had in store displays. Now……..nope. Their weekly ad has a SansDisk Fuze player, and iPod accessories.
This week, I received a catalog from American Musical Supply. It usually, towards the back with the keyboards, has the Akai EWI 4000s and the Yamaha WX5 on a page. This issue…..the WX5 wasn’t listed. *Gasp*
Could this be a sign that the EWI wars are over? That Yamaha might can the WX line? I’m not too sure, but when sellers are not advertising it, but rather a competing product……one might get a little worried. Though I think we will see Microsoft kill the Zune line well before Yamaha kills the WX.
This was announced today:
Leaders in their respective fields, Garritan, MakeMusic, Steinberg and Yamaha have formed a partnership that will provide integrated solutions to the music education market in the United States.
Announced at Winter NAMM 2008, the Music Education Software and Hardware (MESH) initiative brings together hardware, software, sound content and curriculum to provide compelling and complete turn-key solutions for today’s music educators, who are often faced with an array of products that can be difficult to navigate and integrate. In addition to aggregating four major components of music education technology into a seamless bundle, the alliance will also provide training to teachers based in the U. S., enabling them to fully utilize the power of computer music technology solutions.
Honestly, why? It sounds to me like a way for school teachers to waste money. Again. Spending thousands of dollars or more on some “solution” to make kids learn better. Money like that could be spent on lowering the student/teacher ratio. Very strange bedfellows as well. Leaders in their fields? Marketing speak at it’s finest!
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