“Well, if education isn’t the answer, what’s the solution? How do we develop and maintain a strong jazz audience?”
Audience development is a complicated issue, and it’s not limited to jazz. Every artist and arts organization is trying to answer the same question. We’ve identified a problem and we’re going to “build” something to solve it. Sounds so simple, doesn’t it?”
Excellent article. I wonder though if it is really a problem Jazz faces in the United States more. In Japan and I believe in Europe, Jazz music gets as much attention as Pop music. Heck, they even have huge public performances of the music of Final Fantasy! Yoko Kanno and T-Square concerts sell out.
If Danny Elfman did a concert tour in the USA……..would anyone attend? Probably very very few. A Katy Perry or Justin Bieber concert though……sells out in hours. It’s a sad state of affairs here…..